The Problem

Telecom sales teams are flying blind on profitability

Complex product bundles, aggressive pricing pressure, and manual approval chains mean that most CSPs have no real-time visibility into whether an offer will actually make money. In a downturn, that's not a gap. It's a liability.

Product Complexity

Voice, data, IoT, fixed-mobile bundles, wholesale layers: every combination creates a unique profitability profile. Spreadsheets can't keep up.

200+ Typical offer configurations per product family

Approval Bottlenecks

Multi-level sign-offs stall deals for days. Sales reps chase approvers while customers evaluate the competition.

2–3 weeks Average approval cycle for non-standard offers

Margin Leakage

Without real-time NPV and CM2 visibility, sales teams give away margin on every deal without knowing it until quarter-end.

3–8% Estimated margin erosion from uncontrolled discounting

The Platform

One dashboard for your entire B2B sales operation

From draft to customer signature, Vincora CPQ manages the full offer lifecycle with built-in profitability guardrails, automated approval routing, and portfolio-level performance tracking.

Offer Lifecycle Management

Take every offer from draft through pending, review, and customer acceptance. Track versions, amendments, and renewals in a single timeline. Support your entire sales force of 10, 20, or 100+ reps from one view.

Draft Pending Approved Accepted

Profitability Analytics

Every offer is scored in real time for CM2%, NPV, ROI, and investment payback. Set thresholds per product family. Flag margin risk before it reaches approval. See weighted averages across your entire portfolio.

CM2% NPV ROI Payback

Approval Workflows

Configure multi-level approval chains by margin band, deal size, or product type. Automatic escalation when thresholds are breached. Full audit trail from first quote to final signature.

Multi-Level Auto-Escalation Audit Trail

Sales Force Dashboard

Pipeline overview, target achievement by rep and team, offer velocity metrics, and portfolio health, all in real time. Designed for sales directors who manage large teams across complex product portfolios.

Pipeline Targets Portfolio Velocity

The Heart of Vincora

Your deal goes in.
Margin clarity comes out.

Before any offer reaches an approver, Vincora scores it: calculating margins, forecasting P&L, and routing it to the right approval level. Instantly.

What feeds the engine

Products & Services

Full catalog with cost layers

Traffic Projections

Auto-matched from subscriber clusters

Discounts

Applied commercial conditions

Pricing Rules

Guardrails, floors & ceilings

Contract Terms

Duration, SLAs & penalties

Subsidies & Investments

Upfront commitments

Profitability
Engine

What you get back

Contribution Margin 1 (%)

Revenue minus direct costs

Contribution Margin 2 (%)

Weighted across all products

Contribution Margin 3 (%)

After all allocated costs

Deal Lifetime Value

NPV over full contract term

Service Level P&L

Per-service profitability

Auto-Routed Approval

Right level, instantly assigned

See It in Action

Every view your team needs. One app.

Vincora CPQ adapts its interface based on who's logged in. Sales reps see their pipeline. Managers see their team. Approvers see their queue. Everyone sees the profitability.

Analytics & Insights

Offer Management

Vincora Dashboard: pipeline overview, target achievement, weighted CM2%

Dashboard Role-adaptive overview. Sales reps see their personal pipeline and targets. Line managers see team performance. Bid managers see cross-channel operations and portfolio-level trends.

Bid Manager Dashboard: pipeline overview, revenue funnel, bottleneck analysis

Pipeline Bid Manager operations view: active offers by status, pipeline MMC and monthly revenue ranges, revenue funnel with CM2% indicators, and real-time bottleneck analysis showing approval queue depths by level.

Trends: monthly throughput, win rates, acceptance rate by segment

Trends Six-month throughput: offers created, companies engaged, accepted, rejected, with win rate bars and average CM2%. Plus acceptance rate by segment (SOHO, SME, Corporate, Government) for month-over-month comparison.

Escalation Patterns: assigned approval levels and top escalation triggers

Approvals Escalation pattern analysis: distribution of offers across approval levels (Preapproved through Level 4), and the top triggers driving escalation: CM2% deviation, MMC conditions, subsidy thresholds, and target deviations.

Performance by Dimension: segment, product, contract type, request type

Analytics Multi-dimensional performance: slice active and historical offers by market segment, product group, contract type, and request type, with accepted counts, average CM2%, and win rates for each dimension.

My Offers: status pipeline, sortable columns, CM2%, approval levels

My Offers Every offer you've created or own, with real-time status, CM2%, approval level, version tracking, and subsidy amounts. Filter by status, sort by any column, and create new offers in one click.

P&L Summary: Contract P&L NPV, monthly metrics, approval outcome

P&L Summary Complete financial picture: contract revenue, interconnection costs, CM1/CM2/CM3 nominal and percentage margins across all three levels. Monthly metrics compare planned vs. actual with target deviations. Approval outcome with level routing displayed inline.

P&L Waterfall: Contract P&L NPV waterfall chart

P&L Waterfall Contract P&L as a waterfall: product fees, add-ons, service revenue (OUT/IN), discounts (MF/Svc), interconnection costs, and resulting CM1, CM2, CM3 margins. Color-coded by revenue, discount, cost, and margin. NPV applied via backend DCF processor.

Traffic Analytics: voice, SMS, data donut charts per cluster

Traffic Intelligence No manual guesswork. For new subscribers, Vincora's criteria-based profile matching algorithm finds the closest behavioral cluster from your existing base and auto-projects voice (IN/OUT), messaging (SMS/MMS), and data usage. For existing customers, it pulls their actual consumption history. Either way, the profitability engine runs on real data, not assumptions.

AI Sales Agent: cohort-matched discount recommendations with CM2% impact and percentile distribution

AI Sales Agent Your reps never guess again. The AI agent matches every prospect to a subscriber cohort, then recommends the exact discount mix (service, monthly fee, add-ons, devices) that maximises acceptance probability while protecting CM2%. Each suggestion shows its margin impact and where it sits within the P10–P90 range of historically accepted deals.

Configurability

95% configurable. Zero vendor lock-in.

Vincora CPQ is built around two apps: one for your admin team to configure everything, one for everyone who touches an offer. No custom development needed for pricing rules, approval chains, escalation logic, or notification routing. Your back-office owns it all.

Admin Console

Back-office / Configuration

The entire system is configured through a dedicated admin app. No code changes, no vendor tickets. Your team owns the rules.

Products, addons, services, devices (full CRUD)

Pricing rules: fee bands, device ranges, bulk pricing

Escalation rules & deviation templates

Approval levels × channels assignment

PE metrics, targets & reference KPIs

Notification routing & event rules

Document templates (proposal & contract)

DCF rates, SLA thresholds, system-wide config

Agent App

Everyone who touches an offer

One app, six roles. The interface adapts based on who's logged in: sidebar, dashboard, and available actions all change per role.

Agent · creates offers, runs PE calc, submits

Line Manager · first approval gate, team pipeline

APQ · second approval gate

OK / Level 1-4 · escalation-tier approvers

Bid Manager · cross-channel oversight, reassignment

Controlling · read-only audit access

Bid Manager

Process Owner / Oversight

Full visibility across all channels and teams. The bid manager sees every offer, every approval chain, and can intervene when needed.

Cross-channel offer search & filtering

Agent reassignment between teams

Portfolio-level analytics & trends

All notification streams (global view)

Operations dashboard variant

Approval escalation override

Approval Flow

Bid Preparation

Agent
creates

Line Mgr

APQ

approve reject

Approval

L1–L4

Escalation
levels

approve reject escalate

Customer

Feedback
pending

Accepted

ROI Calculator

See what precision is worth to your business

Adjust the sliders to match your operation. The estimates below are based on industry benchmarks from CSP and MVNO deployments.

Sales Reps 15

Offers per Rep / Month 12

Avg. Offer Value €18,000

Estimated Margin Leakage 5%

Implementation Period 4 months

Revenue Share Partnership Qualified Only

Reduce upfront investment. Vincora participates in the margin recovered. Check eligibility

Your Estimated Annual Impact

Margin Recovered / Year

€85,277

~55% Y1 recovery of identified margin leakage

Offers Processed / Year

2,160

All with real-time profitability scoring

Estimated Vincora CPQ Payback

>12 months

From go-live, after 4-month implementation. Industry avg: 12–18 months.

What this means for you

Good fit. Your sales force size and offer volume are well within Vincora's sweet spot. Operators with 10+ reps and high offer complexity see the fastest payback.

Where It Started

Born inside a live telco bid desk

Vincora wasn't designed in a lab. It was built over 15 years ago inside the B2B sales operation of a national telecom operator, where every deal was a custom bundle, every discount had margin consequences, and every approval chain was one inbox too long. The platform that exists today grew directly from that pressure: real agents quoting real deals, real approvers routing real margins, real commercial directors watching the numbers in real time. That original system is still operational. Vincora carries forward everything it learned there, refined and expanded for any operator facing the same challenge.

“

Quoting used to hold us back. Since we implemented the bid management platform, every B2B deal flows through a single, structured, automated process with margins visible already from the first draft. Sales agents create proposals independent of location or device, the system forecasts profitability in real-time, verifies it against configured KPI thresholds and routes it to the right approval level. Management monitors team performance in real time and pricing regularly sharpens market positioning using latest market trends and years of won and lost deals. All this resulted in faster turnaround, healthier margins, and stronger commercial control. What began as a quoting tool is now the foundation of our B2B operation.

”

Yorgos Fragioudakis

Director, Business (B2B) Marketing & Sales

Telenor Serbia (2010–2013)

Deployment

Deploy on your cloud. Your rules.

Vincora CPQ runs on all major cloud platforms as well as on-premise. Your data stays where your compliance and sovereignty requirements demand.

AWS

Amazon Web Services

Google Cloud

GCP

Microsoft Azure

Azure Cloud

Oracle Cloud

OCI

IBM Cloud

On-Premise

Your data center

Get Started

Stop leaving margin on the table.
Start quoting with precision.

Book a 30-minute walkthrough. We'll show you exactly how Vincora CPQ fits your product catalog, team structure, and approval rules.

Request a Demo

We'll be in touch within one business day.

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When margins are everything,every quote needs an edge